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    Keith Hern
    Leader Interview

    Keith Hern
    Keith is into his sixth year as a photographer having had a mid-life career enlightenment and swapped from the world of corporate sales and marketing. Photographically Keith has won awards in both the UK and US for his photography, and in December 2010 was the featured ‘photography masterclass’ in ‘Travel’, the magazine produced by The Sunday Times. Whilst travel remains his passion, Keith also carries out a range of both commercial and people-based assignments. He is also an author of a number of books covering some of the destinations he has photographed and his acclaimed book 'Banger and Mash' which covers his battle with throat cancer.


    Are you involved in any long term photographic projects/studies?

    Long-term photographic projects/studies - in around three years I intend to embark on a one year project involving documenting a year on the road from the top of Canada to the foot of Chile and round into Argentina and Uruguay. Between now and then I will be building my brand in the travel photo market with the aim of selling images and script during the trip. To do this I plan a series of travel photo books whenever I go somewhere interesting - the first of these, 'Zimbabwe In Pictures', is now available online from Amazon. The intended next books will be from the above trip to Central America, probably one from Tuscany, and I am hoping to get to Sri Lanka in April/May time so there is plenty of potential material there.

    What subject matter most inspires you?

    Subject matter that most inspires me - anything natural, be it landscapes, wildlife or people in their own environment.

    What are the key elements that make a successful image?

    Key elements that make a successful image - my top three would be: light- the soft light early and late invariably provides the opportunity to get the best images; composition - it's almost more important to think about what not to have in an image than what to include; thirdly, if it's anything to do with people, their expression is crucial to the resultant shot.

    What photography book/body of work inspired you the most?

    For me the turning point was visiting an exhibition in Port Douglas by the Australian photographer Peter Lik. That gave me the inspiration to take photography seriously, redundancy 18 months later provided the opportunity to take the plunge and career swap.

    What location or subject do you have on your list of to-dos in your life?

    So far I have managed to visit some 67 or so countries, reaching 100 is an ambition. Many of these were visited before I had started getting myself trained in photography, and I'd love to re-visit some of these places such as Madagascar, New Zealand, Costa Rica to name but three. Specific events I'd like to shoot would include the wildebeest migration in the Masai Mara, the northern lights and an erupting volcano.

    What aspects of photography do you like most?

    The places I see, the people I meet and most importantly the satisfaction when the image on the computer turns out exactly as I had hoped.

    What is your top photography tip?

    You can always improve so never give up, and always be ready to pick up tips from those more experienced.

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